Last updated: September 2026
What cookies are
Cookies are small text files stored by your browser when you visit a website. They let the site remember what you did between visits, or across pages of a single visit.
Some cookies are essential for the site to work. Others help us understand how the site is used. We do not store any directly identifiable information in cookies (no names, no email addresses).
The two categories we use
When you first visit the site you’ll see a cookie consent banner with two categories. You can accept or reject the analytics category independently, and change your mind at any time by reopening the banner from the link in the page footer.
Necessary: always on. Required for the site to work. Includes the cookie that remembers your consent choices and any cookie our hosting provider sets to route your request.
Analytics: opt-in. Used to understand how visitors find and use the site so we can improve it. Includes Google Analytics 4, Microsoft Clarity (session replay and heatmaps), and PostHog. No advertising profiling.
We do not have a marketing or advertising cookie category, because we do not run advertising pixels and we do not operate a marketing mailing list.
What’s set in each category
Necessary cookies, always on:
cc_cookie (this site): remembers your consent choices. Lifetime: 6 months.
Vercel routing cookies (this site): short-lived, technical only.
Analytics cookies, only after analytics consent:
_ga, _ga_* (Google Analytics): distinguish unique visitors. Lifetime: up to 2 years.
_clck, _clsk (Microsoft Clarity): record session replays and build heatmaps. Lifetime: up to 1 year.
PostHog session cookies (when enabled): distinguish unique visitors and sessions. Lifetime: up to 1 year.
Error monitoring
We use Sentry to record technical errors so we can fix them. Sentry loads only after you accept the analytics category, and records a pseudonymous identifier plus technical details of the error. It does not receive the contents of any form you fill in.
Bot protection
Our enquiry forms are protected by Cloudflare Turnstile, which checks that a submission comes from a person rather than an automated script. Turnstile is classed as strictly necessary: it runs only on pages with a form, it does not track you across sites, and without it the forms would be unusable through spam.
How to change your preferences
Reopen the cookie banner from the link at the bottom of every page, or change your consent choices from your browser settings. You can also block all cookies through your browser, though some parts of the site may not work as expected.
If you opt out of analytics cookies after previously opting in, we stop loading those scripts on subsequent visits.
Third-party cookies
When you interact with our embedded booking widget (provided by ServiceOS), that platform may set its own cookies on its own domain (accounts.willowalexander.co.uk). Those cookies are governed by ServiceOS’s own privacy and cookie notices.
Browser controls
Modern browsers let you block all cookies, block third-party cookies, or clear existing ones. See your browser’s privacy settings or visit aboutcookies.org for instructions.
More information
If anything on this page isn’t clear, please email sales@willowalexander.co.uk and we’ll happily explain.